As you may well know by now, the ill-advised 99-cent scheme that Apple created from about a year ago is now gone. Good thing too. I've never rented a show. It doesn't make a whole lot of sense.
People either want to watch their TV shows for free or to buy the whole collection for a set price.
So, what's next? This is like red meat for me since I love speculating about this. And with the next Apple even less than a month away, one such as myself can only hope that something else has been in the works to replace this.
Subscription video like Hulu or Netflix?