Should we go through another slowdown (very likely due to EU contagion), Apple's stock could be just as safe as US bonds. Demand for Apple products are still strong. So strong in fact that Apple is building a second Rome store in Italy, an EU country is could be counted as one of the likely to default.
This isn't a stock post for Apple's finances. Rather, we are wondering what it is about Apple products that make them so sought after even during the Great Recession and continues to sell in record amounts.
What do you think Apple seems to weather economic turmoils better than its competitors? It is just the premium brand, its dedicate fan base, or it's something else?