Source: From Dave the Mobile Sage who sent me the link to Macstories.
It’s spring so it makes sense that people do some cleaning as they come out from under the winter days. It’s the same for companies. In this instance, it’s Apple and T-Mobile. Both are seeking to do something different from what they’ve done in recent years and so far, I’m liking T-Mobile’s rebranding better. However, Apple is playing on its strength – Siri.
Here, let’s start with T-Mobile. This is the old Carly. Me like. Girl I wanna marry.
This is the new Carly. Me like even more! Schwing!
Now here are Apple’s ads. The first one features my other girl, Zooey D. The second one features Nick Fury himself, aka Samuel L Jackson.
It’s nothing earth shattering but you get what Apple is playing on – the strength of Siri. And while T-Mobile’s new Carly look may have Kate Beckinsale, my other girl, worry that there is a new Selene to continue Underworld series if she ever decides retire her leather outfits(which I hope she won’t), T-Mobile appealing to the 16-year old in me isn't likely going to sell a lot of devices.
I rather have T-Mobile show me what Android can do for me. We know Samsung has already taken to doing commercials that try to connect users to their devices. I think that works better. But hey, if T-Mobile wanna push more Carly in leather at me, go for it!