Tuesday, February 12, 2013

Cord Cutting: Intel Gets Into Online Video Service

Source:  CNBC.

Intel-logo.svg

This came out of nowhere.  Intel will be getting into the video biz.  We're talking about live streaming video.  Stuff we already see on cable/sat TV.  Okay, it's not cord-cutting but its still quite interesting that the world's premier PC chip provider is doing this.

I don't know why they're doing this or why they think they will succeed but I like it a lot.  Thinking outside of the box.

So, when?  Well, we just got a vague "this year" from CNBC and that Intel is still talking about it with content providers.

So, why?  This is fun.  Well, as Apple and Google move into the living room along with console makers like Microsoft and Sony, these devices, Apple TV, Xbox, and Playstation will be sitting in the living room without "Intel Inside".  On top of that, Google's efforts also like involve ARM-based chips.

By providing a bundled video service along with a set-top box, Intel is trying to assure it has a place at the table, or at the very least, in the showrooms.  In a way, Intel is trying to sell chips.  And if providing a video service, and I'm gonna go out on a limb here, also video games and apps, Intel is trying to create another platform.

Tizen logo dark.png

It'll be interesting to see what kind of OS Intel uses.  It's conceivable that it could go to Microsoft or work its own Android OS.  Keep in mind that Intel does have is own mobile OS called Tizen that is it working on with Samsung, the largest provider of smartphones even a rival chip maker.

Whatever or however Intel implements this, folks, this is very good.  It's competition and it is a very good thing.  I'm hoping it is another step towards cord-cutting somehow and unbundling of services and channels.

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