Monday, March 10, 2014

Tim Cook's 2014 Promise of Lots of New Products And 69 Days In

We're sixty-nine days into the new year, 2014.  I can still call it a "new year", right?

I ask that because that new year smell is wearing off if it not not already for some folks and we are still waiting to see what exciting new products Apple has in-stored for us going forward.  After all, Tim Cook promised us that.  And that promise had been going on for a better part of a year stretching back into 2013. 

All I'm saying is this, it's unlikely that Apple will back load the second half of 2014 with a bunch of new stuff because that would just to too much even for Apple to handle.  On top of that, new iOS gears like the iPhone 6, even if it has a 5" or 6" screen or refreshed iPads, or new Mac updates are not really new products in my book.

Some Apple fans will argue that point.  For me, new products means a spanking new Apple TV that isn't just a hardware improvement but allows me to watch a plethora of new video services or play games either with my iPhone or controller. 

A new product would be a new take on wearable devices that will obliterate the iPods. 

I'm sure many people out there will agree with what I've written so far.  Apple should not be held to innovate on a regular product schedule but the assertion Tim made about the new products, it stands to believe that we are going to get blown away once again.  No just evolutionarily improved products but a new disruption of some sort.

Personally, I'm happy to take just about anything from Apple.  Their track record is good with me.  But I cannot speak for others in the media or blog world.  They'll twist and turn things to make Apple look less than what it or its products are.  It's the nature of the business but, at some  point, they could well have a point.

Take Samsung's newly introduced Galaxy S5.  A very good phone by any measure even against the iPhone 5S.  But its improvement is pretty benign compared to the jump from the S3 to the S4.  And certainly far less than the iPhone 5 to the 5S.  Still, the new Galaxy will make billions for Samsung.

From Apple, however, we're all expecting more.  I'm looking not only for updated 2014 iOS devices and Macs to make tens of billions for Apple but a new source of revenue that will not only enrich its stockholders but provide mobile warriors, health nuts, or couch potatoes with new innovative tools. 

No comments: