But it's not quite over if you're an AT&T customer. See, Ma-Bell Wireless still reserves the right to sell information it has already collected. However, it has given users the option to opt out.
So, I reckon it's probably a good idea for you to log into your AT&T account now and do just that.
Also, if you're a Verizon Wireless customer, you can also log into your account and opt out of VZW following you.